A New Rewards Program, Improved By You.

Welcome to The Kitchen Circle® program, the reimagined rewards program of Schwan's Food Service. It's smarter. It's easier. It's more relevant. And best of all, it was improved based on feedback from K12 Operators just like you. So take a step inside, and enjoy the benefits of being inside The Kitchen Circle® program.

How It Works

We've designed The Kitchen Circle® program to be simple to participate in.
Just follow these simple steps.

How It Works

Benefits & Enhancements

As a member of The Kitchen Circle® program, you have the opportunity to accrue points with every purchase of qualifying products. When you collect enough points, you can redeem them for great rewards. It's the perfect way to get both the products you need and some fantastic items that will surely benefit your program.

The Kitchen Circle® program has replaced the Schwan's Food Service Branded Concepts rewards program. These are the benefits and enhancements you'll now enjoy:

Please Note: Members of the Schwan's Food Service Branded Concepts rewards program will automatically be enrolled in the new program. No action is necessary.


The Details

Program Year

The Kitchen Circle® program will be based on school years (July 1 - June 30). For example, the first program year will be the 2016 - 2017 school year, running 7/1/16 - 6/30/17.

Earning Points

To earn points, school districts will need to submit case claims within 60 days of the end of each quarter. Quarters are based on the calendar year (January – March, April – June, July – September, October – December).

The number of points eligible to be earned is determined by each district’s member level. To see a full description of each member level, click here

Qualifying Products

Our expanded eligible products list includes your favorite Big Daddy's®, Beacon Street Café, Minh®, and Tony's® lunch and breakfast items.

Click here to see full list of eligible products.

Submitting Claims

The Kitchen Circle® program makes it easy to submit case claims. Simply login to your account at SchwansKitchenCircle.com, click "Submit New Claims," and follow the instructions. You will need to upload or mail your distributor invoice/velocity report as proof of purchase.

Redeeming Points

To redeem points, browse and select rewards here.

Points Expiration

Points will expire one year from the last date of the previous year. For example, any points earned in year 1 (7/1/2016 – 6/30/2017) will expire on 6/30/2018, regardless of when during the program year the points were accrued.


Frequently Asked Questions

Transition to The Kitchen Circle® program questions

If I was a member of the Schwan's Food Service Branded Concepts program, do I have to enroll in the new program?

No, you will automatically be enrolled in The Kitchen Circle® program. You will be awarded a member level based on the number of consecutive school years active in the Schwan's Food Service Branded Concepts program.

To make the transition easier, your username/password from the Schwan's Food Service Branded Concepts site will carry over to the new site.

If I used to be an Schwan's Food Service Branded Concepts member and then took last year off, what member level would I be in The Kitchen Circle® program?

Since member levels are based on years of consecutive active membership, you would start off in the Classic level, with the ability to move up as you stay actively engaged in the program going forward.

What is The Kitchen Circle® program and how is it different from the Schwan's Food Service Branded Concepts rewards program?

The Kitchen Circle® program is a revamped rewards program from Schwan’s Food Service. Based on K12 operator feedback, the program was improved to be more valuable and relevant.

The Kitchen Circle® program will be replacing the Schwan’s Food Service Branded Concepts rewards program. These are the benefits and enhancements you’ll now enjoy:

  • More qualifying products, including our most popular K12 offerings
  • Additional rewards
  • Tiered-based program that offers additional benefits based on number of consecutive years of participation
  • User-friendly website that makes it easy to submit claims, track points, browse and redeem rewards

Will my Schwan’s Food Service Branded Concepts program points carry over to the new program?

Yes, any remaining points you have will be transferred to The Kitchen Circle® program. These points will expire June 30, 2017.

General Account Questions

What products can I purchase that will earn me points in The Kitchen Circle® program?

Our expanded eligible products list includes your favorite Big Daddy’s®, Beacon Street Café, Minh®, and Tony’s® lunch and breakfast items.

Click here to see full list of eligible products.

How do I claim cases to earn my The Kitchen Circle® points?

You can easily claim cases online or you can mail in claims to:

The Kitchen Circle® Program
P.O. Box 1020
Brownsdale, MN 55918

You should submit cases quarterly for redemption, within 60 days of the end of a quarter.

Why did my claim get declined?

  • Proof of purchase was not received.
  • Partial cases are not acceptable.
  • Handwritten invoices are not acceptable as proof of purchase.
  • Invoices are not legible or are too faint to read.
  • More information is required to process submission.
  • Invoices are not dated within correct time period.
  • Proof of purchase submitted does not clearly identify the product as Schwan’s Food Service. Brand name or Schwan’s Food Service product code needs to be included on the proof of purchase.
  • Claim was submitted after 60 day submission/postmark date.
  • Duplicate copies of invoices submitted for credit.
  • The products claimed did not qualify for the program.
  • Product previously rebated on this offer is _______.

Where can I see what rewards are available to redeem with my points?
How many points do I need to redeem for rewards?

The number of points needed for each reward vary. Browse our catalog of rewards to determine the number of points required for each item.

How long until I receive my merchandise?

3 - 8 weeks for most items. Large equipment items may vary.

How many member levels are there and what are the differences between each?

There are 3 member levels in The Kitchen Circle® program based on the number of consecutive years of active participation in the program:

How do I move up to the different levels?

Member levels are based on the number of consecutive years of active participation in the program.

Is there a person or customer service line I can talk to with questions?

Yes, your questions can be answered by visiting www.schwanskitchencircle.com/contact or calling 888-768-7846.

How many contacts can be attached to my account?

As many as you would like.

When do points expire?

Point expiration will be based on Program Year, and will expire 12 months following the end of the program year. For example, 2016-17 Program Year runs 7/1/16-6/30/17, meaning all points earned during the 2016-17 Program Year will expire 6/30/18.