A Rewards Program Designed By You.

Welcome to The Kitchen Circle® program, the rewards program of Schwan's Food Service. It's smarter. It's easier. It's more relevant. And best of all, it was improved based on feedback from K12 Operators just like you. So take a step inside, and enjoy the benefits of being inside The Kitchen Circle® program.

How It Works

We've designed The Kitchen Circle® program to be simple to participate in.
Just follow these simple steps.

How It Works

Benefits & Enhancements

As a member of The Kitchen Circle® program, you have the opportunity to accrue points with every purchase of qualifying products. When you collect enough points, you can redeem them for great rewards. It's the perfect way to get both the products you need and some fantastic items that will surely benefit your program.


The Details

Program Year

The Kitchen Circle® program will be based on school years (July 1 - June 30). For example, the 2019-2020 school year runs from 7/1/2019-6/30/2020.

Earning Points

To earn points, school districts will need to submit case claims within 60 days of the end of each quarter. Quarters are based on the calendar year. (July-September, October-December, January-March, April-June).

The number of points eligible to be earned is determined by each district's member level. To see a full description of each member level, click here

Qualifying Products

Click here to see full list of eligible products.

Beginning July 1, 2019, all Schwan's products designated for K12 will be eligible. Our expanded eligible products list includes your favorite Big Daddy's®, Beacon Street Café, Minh®, and Tony's® lunch and breakfast items.

Submitting Claims

The Kitchen Circle® program makes it easy to submit case claims. Simply login to your account at SchwansKitchenCircle.com, click "Submit New Claims," and follow the instructions. You will need to upload or mail your distributor invoice/velocity report as proof of purchase. Claims MUST include School Name, District Name, Purchase Date, Product Code, Product Description and # of Cases Purchased or they will be rejected.

Redeeming Points

To redeem points, browse and select rewards here.

Points Expiration

Points will expire one year from the last date of the previous Program Year. For example, any points earned during the 2019-2020 Program Year (7/1/2019-6/30/2020) will expire on 6/30/2021, regardless of when during the Program Year the points were accrued.


Frequently Asked Questions

The Kitchen Circle® program Member-Level Questions

How many member levels are there and what are the differences between each?

Starting the 2020-2021 school year, the 3 member levels in The Kitchen Circle® program will be based on the number of servings purchased per student. The higher servings per student earning higher membership level.

What member level am I in for school year 2019/2020?

If you are new to The Kitchen Circle® Program for the 2019/2020 school year, you will be placed in the Classic level. If you are already a member, then you will remain in the same level for the 2019/2020 school year as you were for the previous school year.

How do I move up to the different levels?

Member levels are based on servings/student. The more cases you purchase, the higher your servings per student will be.

When do the new member levels take effect?

New member levels based on servings per student will begin during the 2020-2021 school year. Purchases and student enrollment for the previous school year (2019-2020) will be used to determine your servings per student.

How is the number of servings calculated?

The number of servings per cases claimed through The Kitchen Circle® program between April-March will be totaled.

How are the servings per student calculated?

The number of servings per cases claimed on The Kitchen Circle® program from April – March of the previous school year are totaled to determine the total servings purchased. That is then divided by the school district’s enrollment number for that school year to provide a Servings/Student calculation.

What happens to my current points for the 2020-2021 school year?

Nothing, your points balance will remain the same.

General Account Questions

What products can I purchase that will earn me points in The Kitchen Circle® program?

Beginning July 1, 2019, all Schwan's products designated for K12 will be eligible. Our expanded eligible products list includes your favorite Big Daddy’s®, Beacon Street Café, Minh®, and Tony’s® lunch and breakfast items.

How do I claim cases to earn my The Kitchen Circle® points?

You can easily claim cases online or you can mail in claims to:

The Kitchen Circle® Program
P.O. Box 1020
Brownsdale, MN 55918

You should submit cases quarterly for redemption, within 60 days of the end of a quarter.

Why did my claim get declined?

  • Proof of purchase was not received.
  • Partial cases are not acceptable.
  • Handwritten invoices are not acceptable as proof of purchase.
  • Invoices are not legible or are too faint to read.
  • More information is required to process submission.
  • Invoices are not dated within correct time period.
  • Proof of purchase submitted does not clearly identify the product as Schwan’s Food Service. Brand name or Schwan’s Food Service product code needs to be included on the proof of purchase.
  • Claim was submitted after 60 day submission/postmark date.
  • Duplicate copies of invoices submitted for credit.
  • The products claimed did not qualify for the program.
  • Product previously rebated on this offer is _______.

Where can I see what rewards are available to redeem with my points?
How many points do I need to redeem for rewards?

The number of points needed for each reward vary. Browse our catalog of rewards to determine the number of points required for each item.

How long until I receive my merchandise?

3 - 8 weeks for most items. Large equipment items may vary.

Is there a person or customer service line I can talk to with questions?

Yes, your questions can be answered by visiting www.schwanskitchencircle.com/contact or calling 888-768-7846.

How many contacts can be attached to my account?

As many as you would like.

When do points expire?

Point expiration will be based on Program Year. For example, any points earned during the 2019-2020 Program Year (7/1/2019-6/30/2020) will expire on 6/30/2021, regardless of when during the Program Year the points were accrued.